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Local Search

Does your website have lots of visitors but a poor conversion rate? Is the share of targeted audience very less to your website? You are missing out on the local search and that is why your website traffic is not translating into business for you. Most of the people who find you do not have any interest in your business.


Why Local Search?

Geographical location plays a very vital role in your business. If you are selling a niche product in a localized market, you will need more of local search than getting traffic from all across the globe. Gone are those days when people picked up yellow pages to know about a business. It is now only a few keywords and location on a search engine and there are hundreds of results.


Local search has become one of the key factors in search engine optimization to increase the relevance of a website. Local search has become popular with the small businesses which operate in a niche market. One of the best ways to increase the local search is to opt for local search optimization service.


What It Does?

In local search engine optimization specific information about a geographic area such as the street address, city name, postal code, or geographic coordinates like latitude and longitude are mentioned for them to be indexed higher on SERP (search engine results page) for a combination of keywords which include geographical information.


Submission to local search directories is also being widely used as a method to increase the local search volume in websites. Contact page in the websites can be well optimized to increase the local search volume. Forums and communities are also being widely used by the webmasters to increase the local search volume in the website. This will help you in increasing traffic to your website.


Some of the advantages of increasing local search volume are:


  • It immediately translates traffic into business for a website as the traffic is targeted. Your target audience will find you when they search for businesses like yours.
  • Internet business is becoming niche with each passing day and local search is helping it become niche.
  • The migration of people to cities and urban areas has increased the local search for such places ranging from an apartment to a garage or a restaurant.


Local search is one of the key elements in today’s search engine optimization. Targeted traffic has become a key in today’s online business and local search is fuelling the growth of the Internet.


Summary:  Local search is one of the most important elements of today’s SEO. It helps in reaching to a specific and targeted audience which translates into more business.