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Keyword Research

What is the element that you use to retrieve information from the Internet? It is keywords or combination of keywords known as key phrases. For a website to do well in today’s market it is important to study the keywords and thus keyword research has become a very significant part of search engine optimization.


Small or big all websites are opting for keyword research as a part of the search engine optimization campaign. Search Engine Results Page has become a game of chess in today’s competitive Internet where everyone wants to have a high position on the search engines. The Internet search trends are also constantly changing which makes keyword research such an important component of SEO.


What is keyword research?


Keyword research is the practice used to find and research actual search terms people enter into the search engines when conducting a search. Keyword research has become significant as more and more people are using search engines like Google, Yahoo and Bing to enter a website. It is estimated that more than half of the Internet users use the search engines to find the content.


Advantages of Keyword Research


·         Keywords and their combinations act as hooks which drive in the traffic to the website. Keyword research will draw highly targeted traffic.

·         If you have a niche website than keyword research becomes a must for you as you might not have much competition in the market for particular keywords.

·         Keyword research helps you understand the market better. You will have a clear idea of what people are searching for on the Internet.

·         If you are opting for marketing campaigns like Google Adwords, keyword research will help you in creating your PPC campaign and increase your conversion rate.


How To Do Keyword Research?


·         Search for the keyword research tool. One of the most famed keyword research tools is the Google Adwords too. You can also try for Yahoo Panama Keyword Tool and Wordtracker.

·         Once you feed them with the keywords they will give data for the keywords such as search volume, competition, global search, monthly search etc.

·         Try using the keywords with very niche phrases as you will increase chances of having very targeted viewers.


In today’s world keyword research tool is one of the must haves in SEO. They are being used regularly by the webmasters these days. You need to also plan about your website or blog much ahead of starting such jobs.


Summary: Keyword research is one of the most important parts of a search engine optimization. It helps people in targeting the market very well and attracts the niche products and services.